40 responses

  1. Grandpa
    January 18, 2013

    I think the same guy posed for all the ads, except for Jansport, which was probably the Beatles!

  2. Stephen
    January 18, 2013

    That MSR XG Stove hasn’t changed a bit, it’s a winner no matter what decade it is….

    Take Care

  3. Keith Rayeski
    January 18, 2013

    so we have cut the weights about in half, and the price has more than doubled! I don’t like this new math!! Thanks for sharing….fun looking back!!

    • Earlylite
      January 18, 2013

      Would you believe they were writing about the benefits of UL gear back then too? Eye opening to see how little has changed overall in the industry except the materials used to manufacture the goods and the variety of colors now available. :-)

  4. Dave Olson
    January 18, 2013

    Do awesome beards count as gear? Because there was some outstanding facial hair at work in these ads.

    • Earlylite
      January 18, 2013

      Absolutely!

  5. Andy Kowalczyk
    January 18, 2013

    I think they still had all that stuff in the basement at Roach’s in Porter Square.

  6. Brian
    January 18, 2013

    The Coghlan’s add (and gear) hasn’t changed one bit.

    • Earlylite
      January 18, 2013

      Why change a cash cow?

  7. Christie
    January 18, 2013

    LOL @ DaveO

    Too funny! I love that… “2 man size coming”

  8. Matt
    January 18, 2013

    I have a dated gear guide that I also enjoy revisiting now and again. I still own, though now never use, the Trailwise frame pack my father bought for me in the mid-70s. Sadly, Trailwise has since folded, and I think it must be difficult to keep a camping gear business going when so many items are purchased and then used for years on end…

  9. David
    January 18, 2013

    I still have two Camp Trails backpacks from the 60’s. One is pretty well worn out, frame and bag, and the other I use for my trail maintenance kit, chain saw gas, chaps, hardhat etc. and all that as it gets pretty dirty and beat up and smelling like gas. But it’s indestructible. This was fun to look at!! Great post.

  10. Earlylite
    January 18, 2013

    I think it’s interesting to see MSR apologizing for getting behind in its orders and encouraging people to start ordering. Very similar to some of the made-to-order cottage manufacturers we have today who hand sew all their own gear and can’t keep up with demand.

  11. Paul K
    January 18, 2013

    The JanSport one is just wacky.

  12. JJ Mathes
    January 18, 2013

    I’m diggin the Fabiano boots in six fashion colors

    • Earlylite
      January 18, 2013

      They even came in orange and green! These guys were way ahead of their time.

    • Brooks
      April 18, 2013

      My brother bought a pair of Fabiano Madres in the 70s, which he said were great boots. I still remember the catalog description that said, after extolling their virtues on the trail, “at home in back yards and campuses alike.”

  13. JJ Mathes
    January 18, 2013

    Orange…awesome! Wonder if a pair of those are hiding in a warehouse somewhere? :)

  14. Just Your Average Hiker
    January 18, 2013

    Amazing how far advertising has come… I would love to see an entire throwback issue of Backpacker Magazine revert back to 70’s style.

    • Earlylite
      January 18, 2013

      In the early days, Backpacker only ran ads in the beginning and at the end of the magazine. Wouldn’t that be a pleasant change?

  15. Steve M
    January 18, 2013

    My first exposure to backpacking came through my after school job at the local Army / Navy store circa 1970. Back then, campers preferred durability over weight savings, and newbies would leave the store with 50+pounds of gear for a weekend in the woods. Coleman stoves, full sized gas lanterns, hatchets, camp stools, lots of flannel and those newfangled button front Levis. When the first shipments of “European” gear – goose down bags with nylon shells, nylon pup tents and aluminum framed backpacks – was put on the shelves, it languished in favor of the heavy canvass and wood frame staples. I took advantage of my employee discount and my boss’ desire to get rid it to get my first “big three” for about 80% off. Still have the sleeping bag, although it has taken a back seat to my WM Megalite, as constuction standards were not what they are today. And yes – everyone sported big beards back then.

    • Earlylite
      January 18, 2013

      I bought most of my initial gear at Ralph’s Army Navy Surplus in Monroeville, PA. Loved that place. Wonder if its still there.

      • Steve M
        January 18, 2013

        No idea, but I worked at the one in Ardmore PA outside of Philly. I know that one is long gone.

      • Rob
        January 18, 2013

        I may have actually bought some of my gear there. Though other than a few things of sentimental value (like my first “real” pack – a camptrails (which replaced an army surplus packboard/tenthalf from my scout troop), a gold prospecting pan (great for frying) and a svea 123 (still works, just heavy)) most of it has long been replaced.

      • SandyofPA
        January 19, 2013

        Ralph’s is still there!

    • romney
      January 18, 2013

      Presumably, getting rid of the beards in the 80s was a weight-cutting measure? But how do they compare for warmth against down? And whats the drying time? Sometimes the old ways are the best…

      • Steve M
        January 18, 2013

        Generally I find they have no redeemeing qualities ( unless you like to carry food crumbs around with you) – and the ladies hate them. But it was a rebellious time. Traded mine for a ponytail as it was more practical – I made my living as a blacksmith back then and beards and fire do not mix well.

  16. Grandpa
    January 18, 2013

    If you drill holes in your toothbrush handle but sport facial hair as in the ads, have you saved any weight?

  17. Allen
    January 18, 2013

    Great article! I still have my Svea 123 stove and Gerry Yeararound tent from the 70s. At 6 lbs, the Gerry tent is no match for my Tarptent Contrail, but I still can’t bear to part with it.

  18. Michael
    January 18, 2013

    Actually, imagery has changed, but the language really has not much at all.

  19. Grandpa
    January 18, 2013

    I found my old Svea 123 stove in the storage shed the other day. One of these days, I’ll try it out. I bought that thing for ten bucks forty years ago.

    • Earlylite
      January 18, 2013

      Bet it still works – I want to try that Optimus Mousetrap. Sounds neat!

  20. John Whynot
    January 18, 2013

    I remember when my MSR stove arrived in 1977 — instruction sheet produced on a typewriter with hand-drawn illustrations. No fancy nylon bag for stove storage, just a heavy duty plastic bag.

    I also remember buying equipment at Moor and Mountain in Concord MA. They sold brands that EMS didn’t carry…

  21. Ron Strickland
    January 19, 2013

    I love to look at the 1960’s and 1970’s stuff. Happily collectors are saving it for the future. BTW I am now willing to sell my 1970’s-era MSR (orange-colored) ice axe.)

  22. Ted Moore
    January 20, 2013

    If I remember most of these ads clearly, still have (and use) some of this gear, and have photos of myself with that quality and quantity of head hair….well, then, how old could these ads really be?

  23. JZ
    January 22, 2013

    Thanks for an interesting perspective! If you get a kick out of how things used to be, you might enjoy browsing through Colin Fletcher’s “The Thousand Mile Summer” about his 1958 hike along the length of California. I picked this up through my library a few years back as I was first getting into lightweight backpacking and was delighted to see a photo spread in the middle of the book showing all the gear he brought with him. How things have changed – oh, those leather boots!

    Other indosyncrasies in the book that made me do a double take were his travels along the “Wetback Trail” (in SE California, I believe, and please pardon my language) and his reaction to meeting rattlesnakes – which was to decapitate them. Neither of these is really accepted practice today!

  24. Steve Smith
    March 5, 2013

    That’s fun to see – especially since I still use my Camp 7 North Col that I picked up in ’72 and an Optimus 8R I bought a few years later. I may be wearing out, but my equipment isn’t!

  25. Marco
    June 3, 2014

    Carefull guys. I still have and use my 123R regularly. It has been out a couple weeks so far this year. As far as beards go, they are handy at letting you know when it is time to slap the black flies. Apply deet liberally, it ain’t your skin. Pony tails are the same. In two weeks in bug season, I got 12 bites, less than one per day. Flanel shirts take forever to dry. Wool shirts over long john base layers worked better. Even at a 9 pound base weight, the SVEA, wool sweater and long johns still go with me.

  26. Janek
    June 3, 2014

    Still use a trail wise slimline down bag it bought in 1977 for colder weather, and still use an original north face ibex bag for -20 weather think I got that one in 1982. Went light weight this spring with an ultralmina 32. First synthetic bag I have ever owned. Like it very much at 29 oz.

  27. John Myers
    June 11, 2014

    Just finished cleaning 2 Camp 7 bags we bought in the early 70’s and are still using. After 100’s of nights back packing in Washington and now several 100 more nights use in the Great Basin and Oregon High Desert on spring road trips they still do the job. Age has slowed our ability to carry heavy loads but with a good vehicle we visit many interesting and remote places in the American west. You just have to be ready for temperatures ranging from the low teens to over 100 degrees. Sleeping bag zippers get a lot of use and the Camp 7 bags have never failed us.

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