I was skeptical. My wife came home today with a packet of instant coffee from Starbucks claiming that she couldn’t tell the difference between it and fresh brewed coffee.Then she showed me the little packet it comes in, and I thought, could this mean good coffee on the trail?
Later in the afternoon, we went out for pizza and we stopped into a Starbucks so I could take the taste test. I was blown away. The Italian roast is a riveting shot of bold caffeine. Lovely stuff, but a bit on the pricey side. A 3 pack costs $2.95 and a 12 pack costs $10.95. Still, this might make an excellent pick me up for winter backpacking and alpine starts.
Starbuck’s claim is that this coffee tastes great when added to hot water, cold water, and hot or cold milk. The secret is microground coffee which is extra fine – even finer than powdery espresso, so that the coffee completely dissolves when added to liquid. Unlike other instant coffees, VIA is just coffee, with no additives or additional chemicals. Just pure 100% roasted coffee, in Italian Roast and Columbian.
So what does that blot of coffee powder remind you of? A clown…?
Disclosure: The author owns this product and purchased it using their own funds.
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