Home / Tag Archives: share of wallet

Tag Archives: share of wallet

What if REI became an Outdoor Recreation Utility?

REI Down Sweater

This is a highly speculative article about the future of outdoor manufacturing and retailing, building on my research on environmental sustainability  in the outdoor industry and over 20 years of professional experience in product development and product management. If you’re not familiar with REI (Recreational Equipment Inc.), they are a …

Read More »